Product Management Director | Healthcare | 22+ Years Experience

About Me

I have worked at HAEMONETICS for 22+ years and have launched five FDA 510(k) approved software during my tenure, took a software business from 10% to 80% market share, hold multiple provisional patents, and recognized throughout the plasma industry as a key opinion leader on digital innovation. I am a technologist that combine my passion for entrepreneurship, product development, interpersonal relationships, and people leadership to bring commercial success to my organization and the medical industry.

Managed $8M P&L and 85+crossfunctional staffin Edmonton AB.Directed the product development of 14 plasma software products, including their vision, roadmap, technology,architecture, regulatory submission, marketing, commercialization, sales operations,SaaSoperations, maintenance, and support.Prepared and obtained FDA 510(k) approval for NexLynk DMS, thethirdgenerationelectronic health record system for the plasma industry.Increased the plasma software market share from 10% to 80%within3 years.Led the digital innovation agenda covering plasma, blood, and hospital businesses.Selfprepared and filed for 5 USApatents for software and hardwareinnovation.Delivered acloudbased,SaaSmobile solutioninunder 3 months in response to the COVID19 pandemic.As stretch assignments, took over and successfully recovered 4 failing software projects fromthe bloodand hospital businessunits.

Experience

  • 22+ years software development
  • 22+ years plasma (medical) industry
  • 10+ years Agile methodology
  • 17+ years payment card industry
  • 17+ years leading software development teams
  • 10+ years sponsoring internship programs with University of Alberta
  • 85+ staff members
  • 30+ contractors
  • 16 SaaS products delivered
  • 6 FDA 510(k) clearances
  • 5 provisional patents

Expertise

  • FDA 510(k) Submissions
  • Health Canada Registrations
  • ISO, IEC, & PCI Standards
  • Software Medical Devices
  • Enterprise, Mobile, and Cloud Systems
  • Software as a Service (SaaS)
  • Inventions in Digital Innovation
  • P&L Management
  • IP & Patent Protection
  • Up & Downstream Marketing
  • Communications
  • Contract Management
  • Strategic Sourcing/Partnerships
  • Project Recovery
  • Problem-Solving
  • Public Speaking

Technologies

Frontend

Backend

Operating Systems

Tools

Strengths

  • Visionary
  • Ambitious
  • Attention to Detail

Education

University of Alberta (Canada)

BSc Computing Science

Minor in Mathematics

1997-2002

CAREER

My career at HAEMONETICS has been an incredible journey, covering the entire spectrum of product development life cycle from cradle-to-grave and encompassing multiple roles with increasing responsibilities as follows:

2014-Present

Director of Product Development & General Manager (R&D)

2013-2014

Senior Global Product Manager (Marketing)

2012-2013

Solutions Manager (R&D)

2006-2012

Product Manager (Marketing)

2004-2006

Software Development Manager (R&D)

2003-2004

Systems Implementation Team Leader (Sales)

2001-2003

Software Developer (R&D)

Accomplishments

Top 3

  1. Led a multimillion-dollar software program from inception to FDA 510(k) clearance, to on-time deployment to some of the largest plasma companies in the industry.
  2. Grew the software business from 10% to 80% market share.
  3. Multiple patent filings covering both software and hardware systems.

Provisional Patents

System and Method for Remotely Obtaining Donor Information

System and Method for Plasma Donor Engagement

Health Care Provider Data Systems Processing and Analytics

Apheresis Device Controller

Apheresis Devices Fleet Management System and Method

Notable Mentions

  • Became a trusted subject-matter expert in the plasma collection industry.
  • Developed a 10-year strategic plan with a disruptive product roadmap.
  • Ran an entire division of up to 85 staff members spanning across 8 different software products by attracting, retaining, and grooming talented engineers towards being top performers in the organization.
  • Mentored over 200+ local talents, many went to become exceptional IT leaders.
  • Managed the software division P&L to within 5% of AOP.
  • Established a strong track record of being visionary, problem-solving, and on-time delivery.
  • In addition to the plasma business, also held responsibilities in blood banking software, blood storage medical devices, thromboelastography (TEG) diagnostic devices, hospital transfusion software, and financial software.
  • Hands-on technical leader involved in writing code, designing software solutions, and defining methodologies to keep the innovation pipeline flowing.

Work History

General Manager and Director of Product Development

HAEMONETICS / 2014-Present

Responsible for leading the plasma software division, which is the largest of three business units at Haemonetics.

  • Managed $8M P&L and 85+ cross-functional staff in Edmonton AB.
  • Directed the product development of 16 plasma software products, including their vision, roadmap, technology, architecture, regulatory submission, marketing, commercialization, sales operations, SaaS operations, maintenance, and support.
  • Prepared and obtained FDA 510(k) approval for NexLynk DMS, the third-generation electronic health record system for the plasma industry.
  • Increased the plasma software market share from 10% to 80% within 3 years.
  • Led the digital innovation agenda covering plasma, blood, and hospital businesses.
  • Self-prepared and filed for 5 USA patents for software and hardware innovation.
  • Delivered a cloud-based, SaaS mobile solution in under 3 months in response to the COVID-19 pandemic.
  • As stretch assignments, took over and successfully recovered 4 failing software projects from the blood and hospital business units.

Senior Global Product Manager

HAEMONETICS / 2013-2014

Responsible for software strategy, competitive analysis, upstream marketing, and disciplined “cradle to grave” product lifecycle management.

  • Developed a 10-year roadmap for our flagship product, including an innovation roadmap that spans multiple new product opportunities and core competencies.
  • Won the RFP for a Cross-Donation Check System (CDCS) and commercialized the product ahead of schedule, including FDA 510(k) clearance.
  • Prepared and obtained FDA 510(k) approval for NextGen DMS 2, the second-generation electronic health record system for the plasma industry.
  • Translated market intelligence and voice of customers into clear product vision for the product team.
  • Provided pricing strategy and customer value proposition for the sales team.

Solutions Manager

HAEMONETICS / 2012-2013

Responsible for customer success by being the voice of the customer and feeding customer-facing functions with disciplined input mechanism for making smarter business decisions.

  • Managed the roadmap of 5 software products from the plasma and hospital business units.
  • Simplified the flagship blood product, which included consolidating roadmaps for 5 different markets (US, UK, Ireland, Italy, and Australia).
  • Managed all phases of software development, implementation, and operations by coordinating cross-functional departments and ensuring that project objectives complied with specifications for scope, budget, schedule, quality, and compliance.

Product Manager

HAEMONETICS / 2006-2012

Responsible for identifying customer needs against larger business objectives for our products and articulating a product roadmap to take the vision into reality.

  • Concurrently managed 6 different plasma software products, both medical and non-medical products.
  • Established key partnerships with financial institutions to introduce the first electronic payment system for the US plasma industry.
  • Prepared and obtained FDA 510(k) approval for NextGen DMS1, an electronic health record system for the plasma industry.
  • Prepared and obtained FDA 510(k) approval for LOGIC 3, the first warehouse and logistics system to be classified as a medical device in the US.
  • Articulated the software roadmaps for the electronic health records system, electronic payments system, shipping & logistics system, business intelligence system, data integration system, and customer service system.

Software Development Manager

HAEMONETICS / 2004-2006

Responsible for leading a software development team to execute the plasma software roadmap.

  • Managed a 25-person software development team to create NextGen DMS, the next generation electronic health record system for the plasma industry.
  • Worked with the product manager to win an RFP for developing the third-generation medical warehouse and logistics system for European export.
  • Developed short 6-12 month roadmaps for all products in the plasma portfolio.

Systems Implementation Team Leader

HAEMONETICS / 2003-2004

Responsible for working closely with customers to plan and rollout software.

  • Prepared and obtained two (2) FDA 510(k) approvals for LOGIC, the first warehouse and logistics system to be classified as a medical device.
  • Organized a cross-functional team to setup a SaaS infrastructure for commercializing LOGIC.
  • Worked closely with the American Red Cross and United Parcel Service (UPS) to rollout LOGIC on the new SaaS infrastructure.

Software Developer (Internship)

HAEMONETICS / 2001-2002

Responsible for designing and developing medical software for plasma warehouses.

  • Developed SaaS products based on Java and Oracle technologies.
  • Performed all phases of software testing in accordance with FDA regulations.
  • Created training materials and conducted in-person product training classes.